Goodwill is an asset that significantly affects a company’s value

According to International Financial Reporting Standards (IFRS), goodwill is defined as a set of intangible assets. These arise from factors that contribute to economic benefits. This may include a company’s good reputation, a loyal customer base, brand identity and recognition, or patented technologies.

Goodwill emerges from the potential to increase future profits by using a more efficient management system, holding a dominant market position, applying new technologies, etc.

Goodwill is an integral part of a company. It can only be sold together with the business and grows as the company develops. At the same time, it brings real profit and directly affects the company’s value.

It is essential to assess goodwill in M&A transactions, as one must be cautious when paying for profits that do not yet exist.

✔️ PKF Valuation of Property has conducted multiple goodwill valuation projects.
✔️ Our specialists perform business, asset, movable and real estate valuations of any complexity.

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