Valuation of the company’s brand

Brand valuation is a service provided by “PKF Valuation of Property” to accurately determine the economic value of a brand. A brand is more than a name or logo; it is a key asset that shapes the company’s perception, attracts customers, and fosters trust. In this section, we’ll explore the elements of this service and how it can benefit your business.

What is Valuation of the Company’s Brand?

Brand valuation involves analyzing all components that make up a brand: recognition, reputation, customer loyalty, and financial performance related to its use. This process determines the market value of the brand, which is crucial for strategic planning, attracting investment, and optimizing business processes. We apply various valuation approaches, including the income, cost, and market comparison methods, to provide an objective assessment of your brand.

Why is Valuation of the Company’s Brand Necessary?

Brand valuation is essential for understanding its contribution to the overall value of the company. This is important for mergers and acquisitions, licensing, brand sales, and strategic management. Knowing the true value of the brand allows companies to plan development, attract investment, and improve competitiveness. Additionally, brand valuation can be necessary for protecting brand rights in legal disputes.

Specifics of Valuation of the Company’s Brand in Kazakhstan

In Kazakhstan, brand valuation requires consideration of local legislation, market conditions, and consumer preferences. Economic conditions, competition, and cultural factors can significantly impact brand value. With 20 years of experience in Kazakhstan and international certification, our experts understand how to account for all these factors in brand valuation.

Why Choose PKF for Valuation of the Company’s Brand?

As part of the international PKF Global network, “PKF Valuation of Property” provides clients access to cutting-edge global methodologies and in-depth knowledge of the local market. Our company is accredited by all banks in Kazakhstan, and our experts are internationally certified. We operate in 9 cities across Kazakhstan, ensuring high-quality service nationwide.

When Do You Need Valuation of the Company’s Brand?

Brand valuation may be required in the following situations:

• Licensing and Brand Sales: To determine fair market value.
• Attracting Investors: To enhance the company’s investment appeal.
• Legal Disputes: To assess damages or compensation for brand infringement.
• Accounting and Taxation: For accurate asset accounting and valuation.

Documents Required for Valuation of the Company’s Brand

The following list is not exhaustive; additional documents may be requested if needed.

1. Trademark certificate of the brand to be evaluated
2. Brief analysis of the product or service marketed under the evaluated brand
3. Summary of the brand’s market presence and industry
4. Description of the brand’s commercial use in the market
5. Business plan (internal document) for the commercial use of the brand over the next 3-5 years
6. Documented expenses for trademark creation, legal protection, and other brand-related costs

Which Banks Accept Our Valuation of the Company’s Brand Reports?

Our brand valuation reports are accepted by all banks in Kazakhstan (Halyk Bank, Bereke Bank, Forte Bank, Jusan Bank, NurBank, Eurasian Bank, Bank Center Credit, RBK, VTB Bank) and major financial institutions, including the Development Bank of Kazakhstan, the European Bank for Reconstruction and Development, Eurasian Development Bank, and BV Management.

A brand is a vital asset of your company, and its proper valuation can significantly strengthen your market position. With “PKF Valuation of Property,” you can be confident that the valuation will be conducted at the highest level, taking into account all critical factors. Submit a request, and our specialist will contact you to discuss your goals and begin a productive partnership.