Valuation of trademark

A trademark is more than just a symbol or logo; it is a valuable asset that defines a brand’s identity and impacts its market position. “PKF Valuation of Property” offers trademark valuation services to help companies determine its real value and maximize its commercial potential. This section provides a brief overview of what this service includes and how it can benefit your business.

What is Valuation of Trademark?

Trademark valuation involves determining the market value of a trademark, which depends on various factors, such as brand recognition, market reputation, market share, and expected revenues from its use. It also considers legal aspects related to the trademark’s protection and its commercial attractiveness to potential partners and investors.

Why is Valuation of Trademark Necessary?

Trademark valuation is essential for many business operations, from sales and licensing to mergers and acquisitions. It allows companies to accurately determine their brand’s value, which is crucial for attracting investment, closing deals, and protecting intellectual property in legal disputes. Accurate valuation helps companies understand how their trademark contributes to their overall value and market position.

Specifics of Valuation of Trademark in Kazakhstan

In Kazakhstan, trademark valuation requires consideration of local legislation and economic conditions. It’s important to account for market specifics and legal aspects related to intellectual property protection. The economic environment and level of market competition in the country can significantly impact a trademark’s value, demanding a thorough analysis and professional approach.

Why Choose PKF for Valuation of Trademark?

As part of the international PKF Global network, “PKF Valuation of Property” offers comprehensive trademark valuation services, combining global best practices with local market expertise. Our experts consider all factors influencing a trademark’s value, providing accurate and reliable valuations that will help you manage your assets effectively.

When Do You Need Valuation of Trademark?

Trademark valuation may be necessary in the following situations:

• Licensing and Brand Sales: To determine a fair value.
• Attracting Investors: To increase the company’s investment appeal.
• Legal Disputes: To assess damages or compensation in cases of trademark infringement.
• Accounting and Taxation: For accurate asset accounting and valuation.

Documents Required for Valuation of Trademark

The list below is not exhaustive; additional documents may be requested if needed.

1. Copy of the registration certificate (document confirming legal protection)
2. Original and residual book value of the trademark
3. Date of creation and initial use of the trademark (or service mark)
4. Estimated remaining useful life of the trademark (or service mark)
5. Geographic scope of trademark use and potential for expansion: markets for products under the evaluated trademark, and locations of product sales
6. Costs associated with creation, registration, use, and maintenance of the trademark (or service mark), broken down by period (including salaries of developers and other specialists, advertising costs, legal support, other brand promotion expenses, required fees, commercial, management, and operational expenses such as office equipment, rent, and overhead costs for developing and maintaining the trademark)

Which Banks Accept Our Valuation of Trademark Reports?

Our trademark valuation reports are accepted by all banks in Kazakhstan (Halyk Bank, Bereke Bank, Forte Bank, Jusan Bank, NurBank, Eurasian Bank, Bank Center Credit, RBK, VTB Bank) and major financial institutions, including the Development Bank of Kazakhstan, the European Bank for Reconstruction and Development, Eurasian Development Bank and BV Management.

A trademark is an integral part of your business, and a proper valuation can significantly strengthen your market position. We are confident that our services will help you unlock the full potential of your brand. Submit a request, and our specialist will contact you to discuss how we can support your business in managing its key assets.